Simon Jefferson first purchased and established Jefferson Ford in 1980 when taking over the Moorabbin site, which was formerly "Franz Bird Ford".

The company started with as little as 49 staff members.

How things have changed. In 2004 Simon Jefferson has now 4 Dealerships over 11 locations which is now known as the "Jefferson Automotive Group"

The "Jefferson Automotive Group"

Jefferson Ford South Melbourne in 1991

Jefferson Ford Mentone in 1995

Jefferson Ford Panel Shop Levanswell Road Moorabbin

Jefferson Ford Service Centre Levanswell Road Moorabbin

Jefferson Ford Parts and Distribution Centre Boundary Road Braeside

Nudawading Toyota in 1998 (now 3 locations)

President Ford in 2001

City Ford 2002 (2 locations)

Brighton Nissan 2005

In May 2006 the group purchased Brighton Hyundai. This was relocated adjacent Brighton Nissan and is also managed by Dealer Principal Kevin Swanson.

The Jefferson Automotive Group still maintains it is Victoria's biggest and most successful Vehicle Retail Group encompassing 6 Dealerships over 13 locations employing approximately 600 staff.